E-commerce websites design is driven by new technologies, techniques and user behaviors every year and 2018 is not expected to be any different. The e-commerce industry is expected to continue growing exponentially, and innovations are to be expected. To stay in the game and ahead of the competition, e-commerce sites have to be highly responsive and adaptable to arising changes.
Here are some of the design trends that are expected to have a significant impact on the e-commerce industry in 2018.
Voice search will be incorporated more widely
Some e-commerce websites have already adopted this trend. Voice search is supposed to make navigation on a website more easier thus improving customer experience. To keep customers and attract more, more e-commerce sites will, therefore, have to adopt this trend in 2018.
Expect much more video
Video usage has risen dramatically in recent years, and this rise is not expected to slow down anytime soon. Online retailers will be using more video elements in web design in 2018. Videos will be used as backgrounds, on-site merchandising and many other areas on e-commerce sites.
Website design will include CSS Grid Layout
This refers to a two-dimensional layout model that gives website designers more control over how a web page is laid out. It allows them to make better use of space across screen sizes. Compared to other methods optimizing user interfaces is relatively easy using CSS Grid layout. In 2018, e-commerce websites design will include CSS Grid Layout especially on search results pages and product category pages.
E-commerce platforms will support more mobile payment features and tools
As more people move towards using mobile to shop online, mobile payment will become the new norm. As such, creating a mobile-friendly e-commerce site is long enough; you also have to include mobile payment in your payment gateway feature.
More Micro interactions
Micro-interactions began as a way to rate social media contributions, but it has now grown it one of the most popular applications and website trends. On e-commerce sites, micro interactions encourage shoppers to interact and form habit loops such as reviewing products. Moving forward, you can expect more micro interactions to be included in e-commerce websites design.
Guided Selling will be more common
This involves querying shoppers about usage and feature to help them discover specific products. Guided selling has been around for some time for example in the fitness and fashion industries. With more shoppers inclining towards customized shopping experiences, this trend should persist in 2018 and become common.
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